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Have you been looking to pick up some extra freelance design work? Do you like working with environmental organizations or eco-businesses? If so, please consider applying to work with us.

Read more on our opportunities page

Midpeninsula Regional Open Space District Web Design

With the end of the year coming up around the bend, we’re excited to share with you some of the websites we launched over the summer, starting with the Midpeninsula Open Space District. We had completed a design for them three years prior, but with the rapidly changing web standards, we revised it again to include a responsive design that was ready for today’s mobile device demands. Below you’ll see the 2015 responsive redesign we did earlier this year, the 2012 redesign, and their original design.

The new MROSD 2015 design.

The new MROSD 2015 design.


 

The previous MROSD 2012 design.

The previous MROSD 2012 design.


 

The original MROSD design.

The original MROSD design.


 

Stay tuned for more postings of our other latest projects including the Stanford Woods Institute for the Environment Annual Report Website Design, The MyPath Website Refresh, and The Alameda County Emergency Medical Services Training Videos. We are also currently working on the new iteration of the Marin County Parks Website Redesign (last one in 2010), so stay tuned for that as well.

Hope you all had a nice summer, and we wish you a wonderful fall filled with crisp air and hot chocolate.

Cheri Arellano

Conscious Creative Team

P.S. If you like our work, please share it with your friends and colleagues.

icon-design-banner

What goes into creating good icon design that communicates a message or idea in a teeny, tiny space? Well, the answer is simply simplicity. We recently had the pleasure of redesigning some of the icons for the Midpeninsula Regional Open Space District. Their previous icons were good, but they could use some improvement. Visitors to their website want to know where they can go hiking, biking, horseback-riding, camping, and sometimes more importantly which preserves have bathrooms. These activities and amenities can be communicated to their audience with just a few simple icons.

Mountain Biking Icon

Mountain Biking Icon

One of the steps we took to improve the icons was to reverse the image from a negative to a positive graphic. The eye has an easier time making out shapes when they are shown in a positive fashion. Think about trying to read the newspaper as a negative, where the background would be all black and they type would be in white. How many articles could you read before your brain and eyes felt tired? Maybe one. It’s the same concept here, the eye has an easier time with black items on a white background than the other way around. Read more…