Client: EcoTimber

Project 1: EcoTimber Swatchbook Brochure
Challenge: Client’s old brochure was large, clumsy, and not unique in format or design. It was not sustainable because they had to reprint the whole thing everytime they added or removed a product.

Objective: To create a brochure that would be used by consumers, architects, and flooring experts, is easy and economical to update, small in size, and sustainanble. We presented the idea of a swatchbook design because this idea resolved several concerns that they mentioned to us, such as: it is less expensive to update, it is smaller (less paper), appealed to professionals as well as consumers, and more unique and attractive.

The brochure was printed on New Leaf's Reincarnation Matte 100% recycled, 50% post-consumer waste paper, using soy-based inks.

Project 2: EcoTimber Kiosk Stickers

Objective: We designed these stickers to be used on the backs of flooring samples found at EcoTimber kiosks nationwide.

Our Role: Art direction, graphic design, photography, and print management