EcoTimber
Project
EcoTimber Swatchbook Brochure
Our role
Art direction, graphic design, photography, and print management
Objective
To create a brochure that would be used by consumers, architects, and flooring experts, is easy and economical to update, small in size, and sustainable. The client’s old brochure was large, clumsy, and not unique in format or design. It was not sustainable because they had to reprint the whole thing everytime they added or removed a product. We presented the idea of a swatchbook design because this idea resolved several concerns that they had, such as: it is less expensive to update because it's modular, it is smaller (less paper), appealed to professionals as well as consumers, and more unique and attractive.
Eco-fact
The brochure was printed on New Leaf's Reincarnation Matte 100% recycled, 50% post-consumer waste paper, using soy-based inks
