Meet our Team

Meet the cool kids.

Founders and principles Cheri Larsh Arellano and Mark Arellano have teamed up with a diverse group of wacky thinkers, supremely sexy creative types, code junkies, super sound guys, digital dynamos, fab photographers, and provocative penmen to provide you with green, creative services that are second-to-none. Click on photos to read bios.

Cheri Larsh Arellano

As the founder of Conscious Creative, Cheri Larsh Arellano serves as its creative director, web architect and photographer. After several years as a professional photographer in Miami, she moved to Los Angeles where she attended UCLA for graphic design while working as a freelance designer, mostly on entertainment and corporate design. She has been a graphic designer for over eight years and a photographer for over a decade, and has worked for and with such companies as Warner Brothers, DreamWorks, Universal, Disney and AT&T. Upon realizing that these corporate markets did not satisfy her soul, the idea for Conscious was born. In 2001, Cheri moved to the Bay Area and started Conscious Creative. She is committed to increasing awareness around sustainable business practices, saving trees and is an avid animal lover.

Mark Arellano

A San Francisco resident and Bay Area native who has been involved for over half a decade with all aspects of the film and video industry, Mark Arellano manages the motion picture production as well as the copywriting and copy editing for Conscious. Upon receiving his BA from UC Davis in 1997, Mark headed to Hollywood, where he was involved in production for NBC, festival coordination for the Slamdance Film Festival, and production and development for Miramax Films. Mark’s recent editing credits include Jornalero, a documentary selected by HBO’s Frame By Frame documentary film series and His Only Son, a film selected for the Oakland Film Festival. Recent projects include producing and directing a regionally broadcast television commercial, a DVD for a nationally-touring stage production, and a critically acclaimed vegetarian cooking show. You can view his personal film website at markarellano.com

Andrew Rado

Andrew’s been working as a graphic designer and web developer since 2002. He has spent time as an independent designer and has also worked as an employee for several design firms in the Bay Area. Larger scale clients include 24 Hour Fitness, The San Francisco Opera, Genentech and Visa, and he’s equally as enthusiastic about the work he’s done with small businesses and nonprofit organizations. Andrew designs for print and Web with an expert focus on clarity of message. He employs the latest interactive technology and a unique creative sensibility to distinguish businesses from their competitors. Andrew’s attention to the visually potent encourages him to paint and photograph when he’s away from the computer. He takes pride in being mindful of the issues of today’s world and doing what he can to help. Andy holds a B.F.A. in Communication Design from Kutztown University in Kutztown, Pennsylvania.

Ken Chen

As our social media expert, Ken brings over 20 years of marketing experience to Conscious Creative, having worked in brand management at Procter & Gamble, product management at Intuit, and Internet marketing at Homestead, Driveway and Presto. He combines his broad range of knowledge and expertise with a true entrepreneurial spirit, having co-founded Social Wrench, a social media applications startup where he is also a principal. Using social media as an essential tool to create and sustain positive word-of-mouth, he specializes in working with both emerging and established companies. Ken holds a BS in mechanical engineering from Michigan State University--his native state--and an MBA from UCLA. Outside of work, Ken manages a perpetually 2nd place fantasy football team, loves movies, good food, and Michigan State basketball.

Brian Calder

A resident and native of Marin County, Brian is our chief information architect. He brings fifteen years of experience in desktop and web application marketing, usability, and product design for clients such as DHL, Inuit, Vonage, Oracle and Autodesk, as well as various startups, and non-profit organizations. He helps our clients define the user interaction of their websites by providing detailed information flow and wireframe diagrams, and he is an expert at identifying navigation problems and providing the ideal solutions. Brian has also been an interaction designer, product manager, site producer and senior user interaction consultant. In his spare time, Brian enjoys coaching Little League Baseball and he also directs an annual local fundraiser and clothing drive, called Beer and Blankets.

Darcel Walker

As the audio guru for Conscious Creative, Darcel ensures top quality audio on all of our film and video projects. As an active musician, he has been playing bass around the Bay Area music scene for the past twenty years. Darcel studied at San Francisco’s prestigious California Recording Insitute, where he specialized in audio engineering. With over eight hundred hours of studio session work under his belt, he has engineered audio for the majority of the projects in which he has participated. He is also a devoted animal-rights supporter, and has worked tirelessly to ensure the well-being of our animals and the planet on which we live.

Yin-Yin Hung

Yin-Yin has more than 10 years of experience designing identity systems, brochures, multimedia presentations and web sites for both corporate clients and small businesses. She has worked on projects for Adobe Systems, Hewlett Packard and VeriFone, as well as pro bono projects for nonprofit organizations such as San Jose Children’s Museum. Yin-Yin enjoys applying her graphic design and illustration skills to serve green businesses and non-profit organizations. In addition to graphic design, Yin-Yin regularly enjoys painting and making fine art prints. An active hiker her love of nature has lead to her decision to emphasize on sustainable living practices in her daily life. Yin-Yin holds a BA degree in graphic design from California College of the Arts and a MFA in Visual Communication from The School of the Art Institute of Chicago.