All posts tagged icons

icon-design-banner

What goes into creating good icon design that communicates a message or idea in a teeny, tiny space? Well, the answer is simply simplicity. We recently had the pleasure of redesigning some of the icons for the Midpeninsula Regional Open Space District. Their previous icons were good, but they could use some improvement. Visitors to their website want to know where they can go hiking, biking, horseback-riding, camping, and sometimes more importantly which preserves have bathrooms. These activities and amenities can be communicated to their audience with just a few simple icons.

Mountain Biking Icon

Mountain Biking Icon

One of the steps we took to improve the icons was to reverse the image from a negative to a positive graphic. The eye has an easier time making out shapes when they are shown in a positive fashion. Think about trying to read the newspaper as a negative, where the background would be all black and they type would be in white. How many articles could you read before your brain and eyes felt tired? Maybe one. It’s the same concept here, the eye has an easier time with black items on a white background than the other way around. Read more…

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