California Hardware

Project: California Hardware's Green Initiative

Our role: editing, art direction, title design, photo & music selection, DVD authoring and web compression

Objective: A major distributor to many hardware retailers in the western part of the country, California Hardware now carries a green product line with hopes to attract its mainstream customers. This promo slideshow was played on a plasma screen at their annual trade show in Southern California to encourage and inspire hardware retailers to carry green products.

TRT: 2:19 mins