Conscious Creative regularly teams up with a select coterie of creative and technical types, though at heart we’re still a boutique agency comprised primarily of principals Cheri Larsh Arellano and Mark Arellano.


Cheri's Photo

Cheri Larsh Arellano
Creative Director, Principal

As the founder of Conscious Creative, Cheri Larsh Arellano primarily serves as its creative director and photographer. After several years as a professional photographer in Miami, she moved to Los Angeles where she attended UCLA for graphic design while working as a freelance designer, mostly on entertainment and corporate design. She has been a graphic designer and photographer for over a decade, and has worked for and with such companies as Warner Brothers, DreamWorks, Universal, Disney and AT&T. Upon realizing that these corporate markets did not satisfy her soul, the idea for Conscious was born. In 2001, Cheri moved to the Bay Area and started Conscious Creative. Today, she enjoys helping organizations like Marin County Parks, Midpeninsula Open Space, Hosteling International and NeighborWorks America. She is committed to increasing awareness around sustainable business practices, saving trees and an avid animal lover. You can view her photography website at


Mark Arellano Bio Pic

Mark Arellano, Film Director, Principal

A Bay Area resident and native who for over a decade as been involved in all facets of the film and video industry, Mark Arellano manages the video production as well as the copywriting and copy editing for Conscious Creative. Upon receiving his BA from UC Davis in 1997, Mark headed to Hollywood, where he was involved in production for NBC, festival coordination for the Slamdance Film Festival, and production and development for Miramax Films. Mark’s recent editing credits include a documentary selected by HBO’s Frame By Frame documentary film series and a film selected for the Oakland Film Festival. Recent projects include producing and directing a regionally broadcast television commercial, a DVD for a nationally-touring stage production, and a critically acclaimed vegetarian cooking show. You can view his personal film website at